Our STUD™ Tape Measures are the industry's most durable tape measure, equipped with innovative EXO360™ Blade Technology. EXO360™ protects your tape's blade from ripping and wearing, delivering the longest-lasting blade on the market. The tape delivers 17' of reach* allowing you to take long measurements on your own and reach further on the jobsite. Cutting-edge measuring tape blade technology, combined with a fully-reinforced impact-resistant frame makes STUD™ Tape Measures the most durable retractable tape measure for all your jobsite needs. STUD™ measuring tapes also features double-sided printing for easy reading as well as a finger stop to control blade retraction.